Grassroots Sport
Sponsorship

Local | Regional | National

Why Sponsor a Grassroots Team?

Sponsoring a local sports team is a great way to support your local community whilst benefiting your business. Any size business will benefit from good publicity and sponsoring a local team is a great way to draw positive attention to your business, whilst also supporting the local community. Support them, they support you!

All major sports teams are sponsored by huge brands and businesses, so you might be thinking that because you aren’t the size of Vodafone or Nike that you won’t benefit from sponsoring a sports team. We are here to show you how you can make sponsorship work for your business with Gift of Kit.

The Benefits

Community

Supporting grassroots sports will dramatically improve your reputation in local communities and capture the hearts and minds of a powerful audience.

Marketing Value

For the cost of a single billboard or a few bus stop posters for 2 months, you can have a 10 month campaign that creates legacy and lasting results.

Visibility

Supporting your local community is perhaps the best publicity of all. When sponsoring a local sports team your business will be known by thousands of local sports fans, families, students, and everyone in between.

Lead Generation

Our sponsorship model gives you the power to decide the business response you need. This could be lead-gen or a minimum sales threshold. We’ll find the clubs to deliver you results.

Loyalty

If a local sports team has a sponsorship from a business, the team’s fans will often gravitate towards this business. Fans are loyal to their favourite sports teams, and the sports team members are loyal to their sponsors..

Why Gift of Kit?

Gift of Kit makes it easy for businesses like yours to access the unrivalled power of grassroots sport.

Through our sponsorship model we identify an opportunity in sport which aligns with your brand values and design a sponsorship campaign to guarantee you long lasting results.

We find sports teams and clubs in the area you want and you choose which teams to sponsor.

28000

Sports Teams

10000

Sports Clubs

5000

Individual Sponsorships

£3,3m

Sponsorship Delivered

Sponsorship To Suit Every Business

All major sports teams are sponsored by huge brands and businesses, so you might be thinking that because you aren’t the size of Vodafone or Nike that you won’t benefit from sponsoring a sports team. Well we are here to show you how you can make sponsorship work in your local area!.

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Creating Better Sponsorships

Gift of Kit is the preferred sponsorship method for big names brands such as Deliveroo and Sky Sports, growing brands such as Squire Locks and FourFive, as well as many SME’s and local businesses like your local high street estate agent.

With over 28,000 teams across the UK, we’ve helped deliver over £3.3m of sponsored kits to clubs, and can help you take the first step on your journey.

Book a call

How it works

You tell us your budget and how many teams you would like sponsor and the your customer demographic.
We design a sponsorship campaign to align with your brand and vision.
We will recruit a range of teams for you to choose from
We take care of kit ordering and delivery, ensuring your company branding is applied to all kit.
We introduce you to the clubs and help you activate your new sponsorships

Sponsorship PackagES

We have a sponsorship package and solution for every size of business. Whether you are a local business looking to connect with clubs in your area or a national brand wanting to create a legacy in sport, we will create a bespoke campaign for you.

Local

Starting at 3 sponsored teams
Club recruitment
Bespoke landing page
Creative assets included
Fully managed kit ordering & delivery

Regional

Starting at 10 sponsored teams
Identification of regional sponsorship needs & opportunities
Club recruitment
Bespoke landing page
Creative assets included
Fully managed kit ordering & delivery

National

Starting at 25 sponsored teams
Bespoke sponsorship strategy
Club recruitment
Bespoke campaign website
Fully managed kit ordering & delivery
Social media campaign
Press Release

What Are The Costs?

Sponsorsing grassroots sport through Gift of Kit typically costs as little as £300 per team, depending on the sport, age and the type of kit they will need.

For comparison, a outdoor bus stop poster will cost you between £200 and £300 per week vs sponsoring a grassroots team which can cost as little as £350 for a whole season.

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Case Study

Junior Football aged 6-16

We designed a bespoke campaign for HelloFresh, targeting a key audience – parents and families.

We identified youth football teams aged 12-16 as the strongest demographic. We carried out a period market research to understand area’s of the UK who are most likely to use a recipe box delivery service, before recommending some target locations for the campaign.

HelloFresh made a commitment to support 70 teams and we recieved over 250 applications from teams willing to promote HelloFresh and drive sales from their members in exchange for sponsored match kits.