At Gift of Kit, we know how powerful sport can be. And we know how much grassroots clubs give to their communities week in, week out. But we also know that access to kit and equipment is one of the biggest barriers clubs face.
That’s why we’re proud to announce our latest collaboration with Hilton: the Stay in the Game initiative, beginning with giving away 50 full football kits to grassroots football teams across the UK.
Removing barriers. Reinforcing belonging.
Following a summer of unforgettable football, this new campaign continues the work we’ve been doing with Hilton to support grassroots sport. After a hugely successful campaign of support for grassroots cricket teams in 2024, we’re now turning our attention to football – helping clubs that give so much, but often have so little.
For the teams receiving our support, this isn’t just a new kit — it’s a statement. A chance to feel proud, supported, and part of something bigger.
Elite footballer, Ella Toone, is supporting the Stay In The Game initiative:
“Everyone deserves the chance to play, to grow their confidence, and to feel the joy of the game. By investing in local communities and supporting grassroots football, Hilton is helping to build a stronger, more inclusive future for the sport. I’m proud to support a campaign that’s opening doors and allowing everyone to stay in the game.”
Stijn Bastiaens, vice president, marketing and loyalty, Europe, Middle East and Africa, Hilton said
“At Hilton, we believe that when you have a passion for sport, it matters where you stay. A stay isn’t just about a place – it’s about feeling supported, confident, and ready to perform. That’s why our partnership with Gift of Kit is so important. By providing Hilton-branded football kits to grassroots teams across the UK, we’re helping players stay proud, stay united, and stay in the game. Because when we remove barriers like access to kit, we’re not just backing football – we’re backing the people who make it great.”
Hilton: More than a stay
For Hilton, this is about more than brand support. It’s about meaningful connection. Whether it’s providing a relaxing stay away from the pitch or backing teams who are building something great, Hilton believes in helping people thrive on and off the pitch.
For the teams receiving our support, this isn’t just a new kit — it’s a statement. A chance to feel proud, supported, and part of something bigger.
Jonathan Green, Co-Founder of Gift of Kit, said
“We’re absolutely thrilled to be extending our partnership with Hilton into grassroots football. The impact that access to quality kit can have on a team is huge – it brings pride, unity and a real sense of belonging.”
Want your team to Stay in the Game?
Applications are open now for grassroots football clubs in the UK — men’s or women’s, adults or youth.
🗓️ Deadline: 5th November 2025
📍 Apply now at giftofkit.com/hilton