We are excited to announce a brand-new partnership with powdered hydration brand Liquid I.V.®, this collaboration will help empower grassroots sports teams across the UK, enhancing hydration* and providing branded team kits to foster performance and community spirit.
Liquid I.V.® is a scientifically formulated hydration solution built for the demands of active life, helping individuals and teams playing sport hydrate fast* and support their wellbeing^ — whatever their sport takes them through:
● Fast Hydration*: Helps athletes enhance their water absorption during physical exercise
● Electrolyte Replenishment: Rapidly replenishes electrolytes lost from sweat
● 7 Essential Vitamins & Minerals◊: Including potassium which supports muscle function** and Vitamin B3 which supports reduction of tiredness and fatigue^
● Great On the Go: Whether you’re on the pitch, in the gym, or on the sidelines, it’s a quick and easy way to stay hydrated*
Liquid I.V.® Sponsored Match Kits
This exciting partnership will offer grassroots teams across football, rugby (union and league), cricket, hockey, netball and basketball, the opportunity to win Liquid I.V.® branded kit for their entire team, along with free Liquid I.V.® Hydration Multiplier® and bottles to support their performance.
Paul Barrett, Sales and Marketing Director for Gift of Kit said:
“Liquid I.V.® are a very exciting partner to be working with for Gift of Kit. They have a defined purpose to help people live better lives through effective, science-backed hydration*. The breadth of Liquid I.V.®’s support across seven sports, aligns very closely with Gift of Kit’s drive to promote and facilitate the enjoyment and positive benefits of participation in team sport.”
Jessica Hume, Marketing Manager for Liquid I.V.® said:
“At Liquid I.V.®, we know hydration is essential for maintaining performance out on the field. But teams don’t only need hydration – they need practical support to keep their communities thriving. Partnering with Gift of Kit allows us to connect with sporting communities in a meaningful way, by sponsoring grassroots sports teams with kits.”
Edward Watson; Chairman Sutton Benger Rugby Club said:
“My club has been supported with sponsored kit through a previous Gift of Kit initiative and it made a huge difference to the players and the club in general. To see that another big brand is partnering with Gift of Kit to help more clubs like ours is brilliant”.
About Liquid I.V.®
Liquid I.V.® is a wellness company based in Los Angeles, CA. Liquid I.V.® believe hydration is the bedrock of wellness, so our products are designed to deliver enhanced hydration* with delicious flavours. The product line of food supplements features great tasting, electrolyte powder mixes for enhanced hydration*. At Liquid I.V.®, we believe that a healthier world for all begins with equitable access to clean and abundant drinking water. You can trust that every time you buy Liquid I.V.® you are supporting both our product donations to those in need and our partnerships and grants to innovative organisations that expand clean water access around the world. Find out more at www.liquid-iv.co.uk.
*Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise.
**Potassium contributes to normal muscle function.
^Containing Vitamins B3, B5, B6, B12 and C; Sodium and Potassium