

To mark the start of a huge summer of football, Hilton created something unforgettable:
A giant visual tribute made from 10,000 towels — spanning 41 metres wide and 29 metres high — crafted by hotel team members and using towels that had reached the end of their hotel life. The display was a bold celebration of team spirit, commitment, and community in sport.

Every towel in this giveaway has served in Hilton hotels and is now ready to support local teams — helping reduce waste while giving clubs something genuinely useful for training, matchdays, and recovery.
If you’re part of a grassroots team — football, rugby, netball, cricket, hockey and more — you can apply for a set of 20 team towels to help keep your squad game-ready.
You can also contact the Gift of Kit team at helpdesk@giftofkit.com