How it works

A group of boys in a huddle

What is Gift of Kit?

Gift of Kit exists to support grassroots sport and bring investment to clubs.


To date we have delivered over £4m of sponsored kit to clubs on behalf of partners such as Sky Sports,  Starling Bank and Kia Motors.

Every kit we have delivered into grassroots has been free of charge to the clubs. 


We’re bringing  world-class brands into grassroots sport, and connecting them with clubs like yours.


Brands want customers, and clubs want kit and equipment.

Stronger together

Individual clubs are rarely able to attract national brands, we’ve changed that.


By creating Gift of Kit, with an alliance of over 55,000 grassroots sports teams, we’ve got the attention of big name sponsors.


The more clubs that join, the more brands will want to use our grassroots network for marketing purposes and clubs will receive more free kit and equipment.

Making a difference

Sports teams
Sports clubs
Clubs helped
Donated to grassroots
£ 0 m
Girls Deliveroo football team

How we can help

We partner with the big brands to offer clubs the chance to take part in campaigns which get them a sponsored kit.


We talk to our alliance of grassroots teams to learn the issues and barriers they face. 


Then we devise sponsorship programmes that tackle these issues while providing the sponsor with the business benefits they need.


Our ethos is simple, You support us, we support you.

Our 3-step process:

Create a profile for your club or team.

Get matched to sponsored kit offers and programmes.

We’ll get in touch when you can apply for a free kit.

Kia Motors football team

Case study

The Just Eat 101

Just Eat 101 logo

Grassroots is the foundation of football in the UK. Just Eat want to help make that foundation even stronger.


With the whole world having watched the UEFA Women’s Euro 2022, it’s only right that the grassroots game is given the chance to shine too.


So we’re using this momentous occasion to support 101 new women’s teams from across our home nations.

Our Sponsorship Partners

Starling Bank logo
Just Eat logo
Octopus Energy logo
KIA Logo
Deliveroo logo
Hello Fresh Logo

Brands, why support grassroots?

Sponsoring a grassroots sports team is a great way to support communities whilst benefiting your business. Any size business will benefit from positive involvement in grassroots sport.


Gift of Kit is the preferred grassroots sponsorship method for big names brands, as well as many SME’s and local businesses.


Talk to us today about accessing the power of grassroots for your brand.


Are you interested in supporting grassroots?

There has never been a better time to align your brand with the positive impacts of grassroots sport.


Do you want to be matched to sponsored kit offers?

Create your club’s profile for the chance to get matched to sponsored kit offers.

Campaigns Featured On

Get in touch with us today

Whether you’re a club searching for support, or a business looking to access the power of grassroots sport, we want to hear from you.

Need sponsorship?

Use our free sponsorship strategy and templates!

We used years of sports sponsorship experience to craft your free sponsorship strategy with step by step guide and templates to help you secure sponsorship for your club.


You can easily customise the templates to your club, just leaving to you follow the step by step guide to secure more sponsors.

Download Sponsorship Pack

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We use the number of teams in your club to match you to sponsorship offers.