
Like you, we love the game, but we know the score.
97% of grassroots football teams currently lack funding, leaving far too many girls’ teams playing on borrowed time.
That’s why Kick On with Starling is back. Together, we are matching up to 2,000 teams with local businesses who’ll provide vital sponsorship and free matching kits to the whole team.
It’s a win-win all round.

This summer, Pears and Gift of Kit are giving 50 girls’ cricket teams across the UK the chance to receive a fully customised sponsored match kit.
Whether you’re an established club, a newly formed team or a group of girls taking their first steps into cricket, this is your chance to receive a brand-new playing kit!
Simply complete the application form below for your chance to win.
At Gift of Kit, we believe that grassroots teams are the backbone of communities. They are where children and adults learn the basics, develop their skills, and build a lifelong passion for sports. Gift of Kit is the only organisation with a sole focus on bringing investment into grassroots from big brands, in the form of sponsored kit, equipment and coaching.


We work with our network of almost 60,000 grassroots teams to understand the issues facing grassroots and bring initiatives which provide real solutions to these problems – such as sponsored kit, equipment and coaching.
We make it easy for clubs of all sizes to connect with potential sponsors. Our free tools, guides and templates can help clubs to create a compelling club profile, reach out to businesses, and secure funding.

Gift of Kit is the connection between big brands and grassroots sport.
We exist to support grassroots sport and bring investment to clubs.
Gift of Kit works on the premise that brands want to create real and authentic connections with their target audience, and grassroots clubs want help with kit, equipment, coaching and funding. We provide a route for this exchange to happen.
To date we have delivered over £5.5m of sponsored kit to clubs on behalf of partners such as Sky Sports, Just Eat, Starling Bank, Kia Motors and Deliveroo.
Every kit we have delivered into grassroots has been free of charge to the clubs.
We support grassroots clubs and teams across the major team sports played in the UK.
We’ve gifted kit and equipment to over 7,000 teams across 28 sports.
The sports we support with each individual campaign depends on varying factors such as the objectives of our sponsorship partners and their target audience. Naturally the sports with the biggest participant numbers receive the most support.
The sports that have received the most investment from our initiatives are football, cricket and rugby.
Yes!
Recently we’ve been levelling the playing field by adding extra support for the female game to help support the huge increase in new players and teams, however, since 2013 we have provided sponsored kits to over 4,000 men’s teams and there is plenty more to come!
The main ways we support teams are through sponsored kit & equipment initiatives, and coaching qualifications.
We also help teams to secure sponsorship and funding with step-by-step sponsorship strategies, including free proposal templates. We also provide access to a free fundraising platform which can provide the average team with £600 per year of extra income.
We often arrange discounts and offers for services or products we believe benefit grassroots teams.
We give sponsored kits in different ways, including sponsored kit initiatives with partners such as Starling Bank or Deliveroo, and regular competitions and giveaways through our social media channels.

