Grassroots sport sponsorship
local, regional, national.

Gift of Kit is the bridge between businesses and grassroots sport. 

So far, we’ve created real consumer connections between businesses and over 6,000 teams.

Why sponsor grassroots sport?

Sponsoring local sports teams is a great way to support your local community whilst benefiting your business. Any size business will benefit from good publicity and sponsoring local teams is a great way to draw positive attention to your business.

Support them, they support you!

Starling Bank huddle


Supporting grassroots sports will dramatically improve your reputation in local communities and capture the hearts and minds of a powerful audience. 


Supporting your local community is perhaps the best publicity of all. When sponsoring a local sports team your business will be known by thousands of local sports fans, families, students, and everyone in between.

Marketing Value

For the cost of a single billboard or a few bus stop posters for 2 months, you can have a 10 month campaign that creates legacy and lasting results.

Lead Generation

You decide the response you need

You tell us your budget, how many teams, your ideal customer and the business response you would like, and we’ll design a grassroots campaign to deliver it.


You can even tell us a geographic area to recruit teams from, down to the nearest town!

The process:


Creating the tactics

We’ll identify the section of grassroots that best suits your objectives, then design a sponsorship campaign to deliver them.


Club recruitment

We’ll invite the right teams to apply, gathering their credentials and giving you the power to choose those you’d like to support.


Kit ordering



We introduce you to the clubs and take care of any ongoing activation to maximise your new sponsorships.

Success Stories

From Starling Bank to Just Eat, we have helped brands create meaningful connections with their target audience, generate positive brand opinions, and achieve significant business benefits.


Explore how purpose-driven campaigns and legacy initiatives have transformed communities and made a lasting impact.

Brand Success Stories

Club Success Stories

"Our campaign with Gift of Kit was the best money we've ever spent on marketing"
Steve Bishop, Bishop & Carter Estate Agents

Let's change the game together.

Are you ready to make a meaningful impact in grassroots sports? Contact us today to explore how Gift of Kit can help your brand connect with local sporting communities, drive brand engagement, and create a positive social legacy.


Together, let’s unleash the potential of grassroots sports and inspire a better world through purpose-driven sponsorships and marketing campaigns.