World Rugby

An innovative solution to streamline global uniform distribution

The challenge

World Rugby faced a significant logistical challenge in equipping their global volunteer workforce of 2,000 coach trainers and educators across 40 countries. The traditional method involved bulk shipping of branded clothing to their Dublin headquarters, followed by a cumbersome manual distribution process. This not only resulted in inefficiencies and wastage but also placed undue pressure on World Rugby staff .

Our innovative solution

We developed a bespoke online ordering platform for World Rugby’s global workforce. This multi-lingual platform streamlined the ordering process, eliminating the need for manual handling by World Rugby staff and addressing the customer service needs directly. Integrated with our supplier’s fulfilment systems, the platform ensured made-to-order production, eradicating stock wastage and ensuring accurate size distribution.

Through Gift of Kit’s strategic solution, World Rugby has not only streamlined their kit distribution process but also reinforced their brand identity on a global scale, ensuring a cohesive and professional presentation by their educators and trainers worldwide.

The result

  • Increased Uptake: Adoption of the new system surged by 30%, with more educators and trainers ordering their kits, thanks to the ease of use provided by the multi-language platform.
  • Budget Efficiency: The on-demand ordering system led to zero wastage, yielding an estimated 20% savings on the overall budget.
  • Reduced resources: World Rugby staff were relieved from the labour intensive logistics process.
  • Unified Brand Presence: The global workforce now proudly wears matching World Rugby branded apparel, enhancing the brand’s visibility and uniformity during coach education courses.
"Thank you for everything you do for clubs like ours"
Chairman, Balls2Cancer FC
"Gift of Kit helped our club grow, with free kit we could have only dreamed of "
Coach, Barnsley Women FC
"Thank you Gift of Kit and Squire Locks what an amazing thing to do for grassroots"
Alltudion WFC
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