Giving more women and girls access to football
Women’s football deserves to stand apart from men’s football, it warrants its own space and story.
Starling, the only bank in the UK founded by a woman, wanted to create that space and change the game for good.
The mission was clear: give more women and girls access to football.
We speak to thousands of clubs from our network to understand the barriers they face, what is holding them back, and how we can unlock their potential.
Through this research we learned that 73% of football clubs were seeing a surge in demand from women and girls following the Lionesses record breaking success. 72% were struggling to fund vital football kit and equipment needed to meet the new demand. Many don’t have enough qualified coaches.
The “how” is clear – Give teams the kit and equipment they need to train and play, and the qualified coaches to teach them.
Kick On gives clubs and schools the opportunity to apply for Starling-branded match kits, training equipment, and coaching resources.
We have delivered over 14,000 branded football kit directly to clubs within just 28 days.
Are you ready to make a meaningful impact in grassroots sports? Contact us today to explore how Gift of Kit can help your brand connect with local sporting communities, drive brand engagement, and create a positive social legacy.
Together, let’s unleash the potential of grassroots sports and inspire a better world through purpose-driven sponsorships and marketing campaigns.