Kia Motors

Establishing lasting connections between communities and the Kia dealer network.

The best dealer marketing scheme we’ve been a part of, getting right to the heart of the community around our showroom

Kia Dealer Principle.

The mission

To create a lasting footprint for Kia in grassroots by utilising their network of 180 dealers. 

The objective was simple, encourage test drives of the new Kia models.

The strategy

We designed a programme which created a “kit fund”, utilising Kia’s £60 CPA per test drive. This meant the programme was virtually cost neutral for Kia and its dealers.


By connecting each dealer with clubs within a 15 mile radius, we created local activation on a mass scale. 

The performance

Kia franchises
Sports clubs
Test drive days
club applications
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How it worked

Clubs registered to be matched with their nearest dealer, and the dealers selected those to support. 


Each club attended a kit presentation and handover event at the dealer site. 


Each club then hosted a test drive day at their ground where the latest Kia models were displayed.

What we did

We built a bespoke website for clubs to register, they were then matched and assigned to their nearest dealer.

A clever dealer portal allowed the dealers to see which clubs had registered in their area.

With the click of a button they could select which clubs to support and the chosen clubs were granted access to the Kia kit store.

We took care of producing the kits, ensuring each dealer logo was printed on the shirts, and delivered them to each dealer.

"Thank you for everything you do for clubs like ours"
Chairman, Balls2Cancer FC
"Gift of Kit helped our club grow, with free kit we could have only dreamed of "
Coach, Barnsley Women FC
"Thank you Gift of Kit and Squire Locks what an amazing thing to do for grassroots"
Alltudion WFC
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Let's change the game together.

Are you ready to make a meaningful impact in grassroots sports? Contact us today to explore how Gift of Kit can help your brand connect with local sporting communities, drive brand engagement, and create a positive social legacy.


Together, let’s unleash the potential of grassroots sports and inspire a better world through purpose-driven sponsorships and marketing campaigns.