Deliveroo

Supporting grassroots and driving new business

The Gift of Kit campaign had a hugely positive affect on our reputation and created  thousands of new customers.

The mission

To create one of the biggest grassroots kit give-aways of all time!

The brief was clear, make the biggest splash possible and convert club members to Deliveroo customers.

How it happened

We created a campaign which gave grassroots clubs the chance to receive a premium Puma match kit if 14 of their members opened a Deliveroo account via the app. 

We sent this offer viral and in a matter of weeks we had over 7,000 clubs apply for a kit, with 2,200 chosen.

Making a difference

Applications
0
teams chosen
0
Branded kits
0
Donated to grassroots
£ 0 m

The feedback

Deliveroo had been having a tough time on social media, but this campaign changed that with a significant shift in brand opinion.

 

We announced winning teams on social media twice a week, and their responses sent the campaign into overdrive with over 2,000 clubs showing their gratitude.

 

We had teams holding mock press conferences to announce their new sponsor and club officials sharing their delight at securing a national takeaway partner after lengthy negotiations….

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"Thank you for everything you do for clubs like ours"
Chairman, Balls2Cancer FC
"Gift of Kit helped our club grow, with free kit we could have only dreamed of "
Coach, Barnsley Women FC
"Thank you Gift of Kit and Squire Locks what an amazing thing to do for grassroots"
Alltudion WFC
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Let's change the game together.

Are you ready to make a meaningful impact in grassroots sports? Contact us today to explore how Gift of Kit can help your brand connect with local sporting communities, drive brand engagement, and create a positive social legacy.

 

Together, let’s unleash the potential of grassroots sports and inspire a better world through purpose-driven sponsorships and marketing campaigns.